Book match packet



Jan. 5, 1932. L. GREENBAUM BOOK MATCH-PACKET Filed Jan. 15. 1931 liq- " g INVENTOR- .(eo reenbaum BY% .f ATTORNEY.

Jan, 5, W32

sierra res LE4 GREENBAUM, OF NEW YQBK, N. Y., ASSIGNOR'TO i YDRK, N. Y A CORPORATION OF PATENT orrics NEW YORK BOOK Maren PACKET Application filed January 15, 1981. Serial No. 508,870.

1o prising a base portion from which extend a plurality of splints. This structure is formed by cutting strip stock into lengths and then longitudinally slittin each of the blanks thus formed to laterally sn divide the greater on 36 tion of the length thereof to form the sp ints which are integrally united to the base porrich.

in the making of book matches, these splints are dipped into suitable ignition ma- SG terial to form heads. A plurality of combs are enerally included in each packet. The combs are bound within a cover which is generally of paper or relatively light cardboard, the cover being formed so as to be foldable over the splints for the purpose of enclosing and protecting the same. I Book matches have long been used as an advertising medium. In fact, the advertising field absorbs the greater portion of boo matches manufactured and money paid for advertising through this channelhas made it possible to sell matches of this character at a nominal price. In fact, many of the larger concerns gratuitously distribute book matches for the advertising value thereof. It is therefore apparent that advertising plays an essential part in this art-in fact, one of the most important parts. Accordingly, my invention which will materially enhance the advertising value of book matches is of fundamental importance Heretofore advertising has been carried on in this held by printing advertising matter upon either or both the exterior and interior or the covers oi the books or packets. The splints have, prior to this invention, been made relatively narrow and with lateral parallel edges, so that they are of such relatively small size as not to adapt themselves, per se, to advertising.

In contradistinction to prior practice, I have conceived, as a novel and unique advertising device, splints of a book match comb configurated and imprinted in a way to con-.

stitute representations of mate objects wholly non-analogous to the splints per se, but related to the subject matter to be advertised b the packet. For example, according to this are formed so that the y singly or collectively have an outline shape of the silhouette of a human being or of an article of manufacture which, in practice, may correspond to the animate or inaniinvention, the splints:

LION MATCH 00., rue, or new article which it is the purpose of the packet.

to advertise. The exposed surfaces of the individual splints may be left plain without departing from this invention, but, in the preferred form of the invention, the exposed faces of the splints are printed in black or in one or more colors, so that the form one or more representations of the artlcle or articles simulated by their outline contours. The splints may be arranged in the form of a comb or in such other way as advantageous;

to their use in the packet.

The invention materially enhances the value of book match packets as an advertising medium for, in innumerable cases, appropriate advertising matter may be printed on the i wver and the splints may be made to form representations of the articles described in the printed matter. Splint packets made in accordance with this invention have found immediate commercial value and have met with immediate commercial success. They sell for a higher price because of their increased advertising value and constitute an important contribution to the art to which the invention relates, particularly in view off.

the fact that never before ble to utilize individual s lints as a satisfactory advertising medium liecause of the martistic conventional form in which these has it been possi- I splints have hitherto invariably been made.

Features of the invention, other than those specified, will be apparent from the hereinafter detailed description and claims, when read in conjunction with the accompanying drawings.

The accompanying drawings illustrate dif- 109 ferent practical embodiments of the invention, but the constructions therein shown are to be understood as illustrative, only, and not as defining the limits of the in vention.

Figures 1 to 11, inclusive, are front elevations of different combs embodying the present invention.

Figure 12 is a section on the line 12-12 of Figure 1.

Figure 13 shows a com lete packet.

In the accompanying rawings, I have illustrated different combs embodying this invention. These combs may on cut from paper or cardboard stock. of. conventional kind by the employment of appropriate cutting apparatus which will serve .to impart to the splints the desired shapes.

In Figure 1, the splints are designated 1 and they are integral with, but individually removable from, the base 2 of thecomb and each splint is shaped and printed to form a representation of a cigarette. The heads 3 which constitute the striking or i .ition element of the match are formed y dipping in the usual manner, and such heads may be colored to simulate the burning end of a cigarette, in order that each splint may have the appearance of a cigarette. In practice, the printing on the splints is preferably accomplished before the dipping or heading operation, so that the printing operation will not tend to break the heads. The printing on the cigarettes may be in one or more colors if desired, the intent being to have the splints represent as near as possible a conventional cigarette.

The comb shown in Figure 2 is made to represent a series of pencils with each splint constituted to represent a pencil. The heads 3 will in this case have the appearance of the points of pencils.

In Figure 3; the splints are cut so as to be shaped like cigars, and are printed upon to simulate individual cigars with ornamental bands. The heads have the appearance of the burning end of a cigar.

In Figure 4, the splints are-cut so that they individually represent fountain pens. The heads in this figure appear as drops of ink on the ends of the nibs of the pens.

In Figure 5, the respective splints are shaped to conform to the outline shape of a human figure and the heads 3 of the splints form the crowns of the hats of the several figures.

In Figure 6, the splints are cut so that their outline configuration corresponds to four-in-hand neckties andthe heads of the splints represent the knots of such ties.

In Figure 7, the splints are shaped to represent beverage bottles and the heads appear as crowns or caps on said bottles.

In Figure 8, the splints are individually shaped and printed to simulate a chef and the head of each splint imparts a realistic form to the hat worn by the chef.

In Figure 9, the splints represents golf sticks and the heads are shaped to represent golf balls balanced on the ends of the sticks.

In Figure 10, the splints are shaped and printed to represent collapsible tubes, such as are used for tooth paste, shaving cream, etc., and the head of the splints represent the caps of such tubes.

In all of the foregoing figures of the drawings, the splints are made to individually represent an article or object corelated with or symbolic of the subject matter which it is desired to advertise. It is within the purview of this invention, however, to also shape and print a plurality of splints, so that they will collectively represent, symbolize or simulate such article or object. Thus, in Figure 11 the splints 4 and 5 are shaped and printed to collectively represent a shirt and the splints 6 and 7 are similarly shaped and printed to represent a second shirt. The heads of these four splints do not, in the form of the invention shown, enter into the design of the shirt, but in representin various articles of manufacture or other dbjects which may be represented by the shaping and printing of a plurality of splints collectively, the head will in many instances form or constitute part or parts of such article or object. The intermediate splint 8 isshown in this figure as shaped and printed to re resent a four-in-hand necktie. It will thus e apparent that in the carr ing out of this invention, the article or ohject may be formed by each splint individually or by a plurality of splints collectively and in any articular packet all of the splints may be ali e or may e formed to represent or symbolize separately or collectively different objects or articles to be advertised.

Combs made as hereinbefore described may be constructed with the splints all in one plane if the shaping of the splints will permit of this arrangement, or the may be ofi'set as indicated in Figure 12, t is being common in book match combs, so. as to provide .for increased head dimension. The present invention is not limited in this regard.

It will be noted from the drawings that the heads of the splints may be of different shapes to conform to the configuration of portions of the articles which the splints are shaped to simulate. Thus, the combination of a shaping of the splint orsplints, a shapi of the heads and the printing pf the splints produces a highly novel advertising medium. Furthermore, as shown in the drawings, the representation of the article may be obtained by a combination of part shaping and part printing and printing in diiferent colors may be availed of to produce the efieet of shaping.

In the foregoing detailed description and in the accompanym forth various shape splints embodying the present invention, and these are illustrative of a wide variet of shapes, which may be employed de en ing upon the merchandise or article which it is desired to advertise.

The arran ement shown in Figure 1 is highly desira la in connection with the advertising of cigarettes, Figure 2 for the advcrtisin of pencils, Figure 3 for the advertising o cigars, and so on through the several figures.- A packet such as shown in Fi ure 8 would be useful in advertising lune rooms or restaurants, while the packet of Figures 5 and 11 would be appropriate for advertising by a haberdasher. Each particular shaping of splints with associated printing thereon especially adapts various forms to the advertisement of particular commodities or places of business. Furthermore, the splints may be shaped to simulate objects of nature such as e. g., the human figure, animals, trees or flowers, etc., without departing fromrthis'invention.

In the appended claims where reference is made to the splints as shaped and printed to form a representation of an object, I wish it understood that this term object is to be construed as covering an article of manufacture, objects of nature or places of business, all of which are, as stated, susceptible of unique and appropriate advertising by the present invention. Similarly where printmg is referred to, it is to be understood as covering surface printing, lithographing embossing and analogous known methods of delineating upon a surface representations of articles corelated with the subject matter to be advertised.

In practice, the combs are enclosed within a suitable cover, for example, after the manner of ordinary book matches, each cover enclosing one or more combs as may bedesired. Thus, as shown in Figure 13, two combs are secured within a cover 9 by a staple 10. Such covers may be provided with advertising matter as is commonly the case in advertising in the book match art and when such is the case, the subject matter advertised on the cover of the book or packet may be the same or different from the subject matter advertised by the splints, per se. In the preferred form of the invention, however, the splints are shaped and printed to symbolize or form drawings, I have set removable therefrom, each of said splints being so shaped as to form a representation of a functionally dissimilar object symbolic ofmatter to be advertised.

2. As a new article of manufacture, a

match book embodying a suitable cover, a so plurality of headed match splints detachably secured within the cover and individually removable therefrom, a plurality of said splints being collectively shaped to form a representation of a functionally dissimilar object symbolic of matter to be advertised. 3. As a new article of manufacture, a

-match book embodying a suitable cover, a

plurality of headed match splints detachably secured within the cover and individually removable therefrom, the lateral edges of each of said splints being so shaped that each individual splint suggests a representation of a functionally dissimilar object symbolic of matter to be advertised.

4. As a new article of manufacture, a match book embodying a suitable cover, a plurality of headed match splints detachably secured within the cover and individually removable therefrom, each of said individual splints being partly shaped to suggest a representation of a functionally dissimilar object symbolic of matter to be advertised.

5. As a new article of manufacture, a match book embodying a suitable cover, a plurality of headed match splints detachably secured within the cover and individually removable therefrom, each of said splints being so shaped to partiall suggest a representation of a functional y. dissimilar object symbolic ofmatter to be advertised and the heads of said splints being shaped to complete such representation.

6. As a'new article of manufacture, a match book embodying a suitable cover, a plurality of headed match splints detachably secured within the cover and individually removable therefrom, a plurality of saidsplints being collectively shaped to partially en a representation of anarticle corelated with: dissimilar object symbolic of matter to be the subject matter advertised on the cover for it is by this means that the maximum. value of the acket as an advertising medium is obtained.

The description sets forth the invention'in its preferred practical forms, but the invenadvertised and the heads of said splints being shaped to com lete such representation.

In testimony. w ereof I have signed the 125 foregoing specification.

LEO GREENBAUM.

'tion is to be understood as fully commensurate with the appended claims.

This application is a continuation in part v ggest a representation of a functionally 

